Clicks on links to downloadable files (e.g. PDF, AVI, WMV) can be measured as When you set up an Event to capture clicks on a link, Analytics counts the. Do you need to track downloads, like PDFs, Ebook, or whitepapers on your website? Google Analytics does not track downloads automatically. This tactic was actually shown to me by Jeremiah Smith (my brother) over at SimpleTiger. The need for this came about when one of our.

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4 days ago By default, Google Analytics doesn't support file downloads tracking. The domain of the PDF link need to be the same as the domain the user. Pairing Google Tag Manager with Google Analytics allows you to measure PDF views as a goal. Learn ways to properly track downloads in Google Analytics. Your link will look something like: pdfs/” Since the visitor took some action on the site, they should not be counted as a bounce anyways, so.

You can put some additional code on your website. Or you can use a plugin that puts the event tracking code in place for you. Usually, events are actions on the pages of your website.

Additional kinds of measurement

Common examples of events include video views, page scrolling, or file downloads. Event code looks like this: The event code sends a hit to Google with the category of the event.

It also tells Google the action that occurred and gives that action a label. In the event code, you can also tell Google to assign a value to the event.

Interaction Events An interaction event is a true or false type of command that exists within the event code. It tells Google that something did, or did not happen based on the user interacting with your webpage.

Tracking PDF downloads as pageviews using Google Tag Manager V2

Interaction events can be used to track bounce rate more precisely. Automation is also a better solution if you need to track many downloadable files.


There are several automated solutions for tracking downloads on your website. If you have GTM on your website, all you need to do to track your downloads is create an event trigger.

The trigger will record an event in Google Analytics every time a visitor clicks your download link.

You can configure your trigger using the event tracking templates in GTM. Within the trigger, you can use a regular expression to fire an event based on your file extensions. This expression tells the trigger to fire if any of these extensions are present in your URLs. So, if someone clicks a link on your site that contains.

And that action will record a download event in Google analytics. Tracking downloads using GTM is a very straightforward process. My second favorite way to track downloads is using a WordPress plugin.

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The MonsterInsights interface allows you to track file downloads automatically. And they give you the option to use events or virtual page views. This plugin also allows you to choose the type of file extension you want to track. I remember you talking about that. The best way is to use Google Tag Manager.

Alas, I am stuck with Google Analytics. So I need to set up Event Tracking I believe. Is this the proper code to insert in the GA script? And where exactly would developers place it?

You can manually add code to each PDF you want to track Manually adding code sounds complicated, but there is a tool that can help you create event tracking links. Raven Tools has a form that allows you to build event tracking code for your download links. Their form will create two sets of tracking code. You can choose to use either line of code in your download URL. The domain of the PDF link need to be the same as the domain the user is on or a subdomain.

After the setup, file downloads tracking will be enabled automatically without any further configuration. File downloads will be tracked as events.

In Google Analytics, events tracking are used to measure user interactions with content like downloads, mobile ad clicks, video plays, etc. Then, click Save. Step 2: Scroll down to see your downloads.

Overview: It gives you a summary of top events data of your site Top Events: It shows you a list of events that keep your visitors engaged on your site Pages: It shows you a list of pages in which your downloadable resource is hosted.

In other words, it is a list of posts and pages where the events occur on your site.

Events Flow: The events flow report helps you discover which events keep your visitors engaged with your site. It also visualizes the path users take from one popular event to another. To get a detailed report, click on Top Events.

Then, click downloads to get a detailed report.But, my searches to find a library to share did not produce any results.

While each crumb tells a story, certain actions are more valuable because they signal an intent to eventually download. Well, today is your lucky day and you can get extra tips for the regular price!

Tracking PDF downloads as pageviews using Google Tag Manager V2

This is not the actual code for this operation. My second favorite way to track downloads is using a WordPress plugin. Interaction events can be used to track bounce rate more precisely.